Susan Smith of Canada 2020 interviews Paul Lavoie, Chairman and Chief Creative Officer of Taxi, Canada’s premiere advertising company, and a widely sought after thought leader. Lavoie argues that Brand Canada is not just about selling moose, mountains and maple syrup, but also about attracting talent, investments, entrepreneurs, students, tourists, international sporting and cultural events, R&D, and the latest technology available.
Lavoie was an original participant at Canada 2020′s inaugural Mont Tremblant conference, where he argued for a strong brand Canada. Marketing Magazine recently published a story on Lavoie and his recent thinking on Brand Canada. Join us to hear his latest thoughts on how to make Canada a stronger brand and have your say on our blog, where the discussion is heating up.
This free event is made possible thanks to the kind support of AstraZeneca, Bluesky Strategy Group, Inc., CIBC, Nexen, Pickworth Investments LP, Plutonic Power Corporation, Scotiabank, TELUS, and individual members of the Canada 2020 Founders’ Circle.
Slide presentation : Canada 2020 Speakers Series: Paul Lavoie of Taxi Advertising on Branding Canada